The Axtel Business Technology Summit 2018, Alestra NOW + INSPIRA, is heading to five Mexican cities on February 22.

The tour will expose the technological trends that are expected to dominate the country’s productive sectors over the next couple of years, with Alestra, Axtel’s business solutions brand, presenting a portfolio of business solutions that are designed to accelerate the digitization of organizations.

This will be the first business Summit in Latin America to bring together a festival of innovation festival and a complete offering of solutions for the corporate and government market.

“In the 21st century, it is essential for companies to develop digital thinking to grow their business, and Axtel has the technological tools to consolidate the digital transformation of Mexico,” said Fernando Zamora, Director of Business Products at Axtel.

Zamora also stressed that ITC companies will be responsible for developing exponential organizations through disruptive technologies that set trends for the industry.

“Data from IDC indicate that, in 2018, more than 40% of IT business spending on infrastructure, software, services, and technology will be based on cloud solutions, reaching half of the budgets for 2020,” said Zamora.

Marco Chapa, Director of Innovation at Axtel, said that 2018 will be a year of the consolidation for Industry 4.0 and Digital Transformation in the country, providing “great flexibility and robustness, together with the highest standards of quality in engineering”.

“Mexican companies are ready for Digital Transformation, he said. “Most of them have significantly adjusted their operations in the last two years and today they understand that it generates more profit and substantially improves their competitiveness.”

“The adoption of information technology is playing an important role in the productive industries of the country. In this sense, Axtel, through its Alestra brand, seeks to be an enabler to accelerate the country’s economy, through development and innovation, to improve the productivity and efficiency of its customers and businesses,” added Zamora.

The event will play host to technological partners such as Aspect, CIO Call It Once, AVAYA, Amazon Web Services, Cisco, Fortinet, Paloalto, Symantec, and Veritas.