US technology firm IBM has named Eduardo Gutiérrez as president for its Mexican unit, making him lead on all operations in the country.

Gutiérrez succeeds Antonio Martins, who now heads IBM Brazil. About a year ago, Gutiérrez was the general manager of IBM Chile where he supervised a series of technology implementation projects for several financial and retail clients.

In 2017, Gutiérrez came to Mexico and was put in charge of boosting sales. Reports say he played a key role in expanding IBM operations to 28 cities across the country.

Prior to this, as a team leader for the company’s software units in Mexico and the Caribbean, he redesigned the strategy and achieved the greatest business growth, stated IBM in a press release.

“It is a privilege to lead the IBM team in Mexico and continue to support our clients in their digital reinvention, artificial intelligence, and cloud,” said Gutiérrez in response to his appointment.

The new Mexico director holds a degree in Computer Systems from the Monterrey Institute of Technology and Higher Education (ITESM), and a master’s degree in Administration with a specialty in finance from the Autonomous Institute of Mexico (ITAM).

With several smart data centers and innovation centers, IBM has been present in Mexico for nearly 90 years. In 2011, as part of marking its 84 years of presence in the country, IBM offered Mexican entrepreneurs free access to software, researchers, and technical and business experts to help them develop and launch new business ideas.

Two months ago, the company signed an agreement with the Anáhuac University to give students an insight into new technologies, including cognitive computing, Watson Iot (Internet of Things), blockchain, big data analytics, and data management.

This reshuffle of top management comes at a time IBM is expecting a surge in demand for its artificial intelligence, cloud, and security products.