US computing giant Microsoft has teamed up with Mexican information technology firm Softtek to help businesses across Latin America become more productive and efficient with digital transformation technologies.
As part of the partnership agreement, Microsoft will give access to Azure, its popular cloud computing service for building, testing, deploying, and managing applications and services through a global network of data centers.
The goal is to offer businesses a wide range of new technology solutions, including artificial intelligence, machine learning, big data, data analytics, and Internet of Things solutions (IoT).
As a provider of systems integration solutions for large firms and SMEs in over 20 countries, Softtek has been a Microsoft partner for 14 years now. One of its strongest lines of business is the implementation of SAP solutions under the SaaS (Software as a Service) model.
“We are enhancing our ability to further help customers bridge their digital gap and develop better applications and services through Microsoft’s comprehensive cloud platform,” said Blanca Treviño, President and CEO at Softtek.
“Microsoft’s technology, and longstanding commitment to Latin America, combined with our unique footprint and understanding of the region, is a great asset that our customers will be able to leverage through highly customized offerings.”
Digital technologies help organizations in four key areas: involving customers, engaging employees, optimizing processes, and transforming products. According to IDC, 86% of CEOs consider digital transformation as the number one priority when it comes to reaching their business objectives.