More than half of all technology buyers in Mexico are millennials, aged between 18 and 35 years, according to a study by American tech giant Intel.
The study, conducted by Ipsos on behalf of Intel, is evidence as to how the growth of technological education in the country is stoking interest in the power of technology.
Nearly 56% of potential technology buyers in Mexico are millenials, says the survey, adding that youths shopping for technology seek wide-ranging about the products, including processor speeds and the durability of batteries used in devices. Most young people appeared to be interested in buying smaller computing devices rather than desktop computers.
New types of devices are in high demand in Mexico. Last year, for example, sales of smartwatches rose 16% in the country. Therefore, Intel predicts that the sale of smartbands and phablets will increase by 15% and 13%, respectively, in 2017.
Nearly 63% of respondents said they purchase computers for work, while many others said they will acquire the device as a tool for education. When it comes to tablets, youths use it mostly to play and watch videos.
Interestingly, nearly 45% of millennials purchase their devices through e-commerce sites.
The report suggests that device makers must keep in mind the current lifestyle of young people in the country when planning and developing their next products.