Mexican software vendor Nearshore Delivery Solutions (NDS) featured at the Global Information Technology Management Association’s (GITMA) annual conference last week, which was hosted in Mexico City for the first time in nine years.

Gustavo Parés, CEO at NDS, and local chair for GITMA, talked on the topic of Nearshore opportunities in business technologies, presenting a success case on innovation in finance industry service centers through chatbot technology.

“Now, in 2018, AI is a big part of our daily lives, not only business wise, but it is truly part of our day to day and the IT industry has moved to complex delivery models that include robots, automation, and a multi global cooperation,” said Parés. “Although the global economy is still in recovery mode, we’ve seen emerging markets grow and become a crucial part of the international arena. The challenges we face in the IT industry are greater than ever and conferences like GITMA help us asses, understand, and overcome them.”

The event attracted around 100 international and 100 national attendees, including tech-savvy enterprise leaders like CIOs, CTOs, and CEOs, as well as a number of academics, professors, and doctors who shared their findings on technology in Latin America.

“When my good friend Gustavo Pares suggested that we do the conference again in Mexico, we were super excited and readily approved his proposal,” said Prashant Palvia, Ph.D., Conference Chair at GITMA.

The event also featured Dr. Suprateek Sarker, Rolls-Royce Commonwealth Commerce Professor as an academic keynote speaker, as well as Baltazar Rodriguez from IBM and Kirk Laughlin from Mexico IT’s partner Nearshore Americas.